A Bona Fide Retail Opportunity for Non-store Merchants, Or Just Another Entrepreneurial Misfire?
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Paul Miller
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Every now and then, one of those wild cards comes along in this catalog/multichannel retail business we all cherish. Sometimes, it provides the more traditional players in the catalog business with a good kick in the pants; other times, it only provides opportunities for the bigger players who can afford the initial outlay.
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