Email Applied: A (Big) Piece of the Puzzle
A perspective into email's role in an omnichannel marketing program
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Reggie Brady
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That's a lofty prelude to addressing how email and other channels can work in tandem. You've learned that 1 + 1 = 2, but that's not really the case when you effectively reach out to customers during their journey with you. When done right, 1 + 1 will equal much more than two. It makes ultimate sense to leverage email and other channels to drive business. Let's look at some ways you can do this.
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- Companies:
- Brooks Brothers
- People:
- John Bowden
- Papa John
E
Reggie Brady
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Regina (Reggie) Brady is president of her own e-marketing and direct marketing consultancy, Reggie Brady Marketing Solutions. She is a leading authority on Internet direct marketing and has held executive positions in Internet marketing at FloNetwork Inc. (subsequently acquired by DoubleClick), Acxiom/Direct Media and CompuServe.
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