Cover Story: A Beautiful Marriage
Omnichannel Retailer of the Year Brian Watkins leads Ritani's unique channel integration strategy
"Integrated online/offline is truly the Holy Grail of retail today," says Watkins. "We're able to bridge online and offline, giving the consumer exactly what they're asking for — time to get to know the brand online and then transition to an expert in a local store. We think that value proposition, all the way from online to your local Main Street, is what makes Ritani unique."
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