Cover Story: A Beautiful Marriage
Omnichannel Retailer of the Year Brian Watkins leads Ritani's unique channel integration strategy
Ritani's 'Social Commerce'
Ritani is active in social media, interacting with consumers on Facebook, Twitter, Pinterest and Google+. While the retailer has a different purpose for each social site — e.g., Pinterest is used to showcase Ritani's merchandise; Facebook is a forum to promote the company's latest news as well as ask and answer questions; and Twitter serves as a customer service tool — its overall social strategy is about building trust with consumers. And with that trust comes sales opportunities.
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