A 6-Step Prescription for Pain-Free Photo Shoots
By planning ahead, often very minor changes in lighting and styling can get you all the shots you need for both web and print in just one time-saving sequence.
6. Review shots in real time. You can avoid costly reshoots by either being at the shoot or being on call to review emailed images. The image reviewer should be both marketing savvy and a decision maker. The key is to always ask of each shot, "Is this photo going to sell this product well?"
- Companies:
- McIntyre Direct
- People:
- Doc
Susan J. McIntyre is Founder and Chief Strategist of McIntyre Direct, a catalog agency and consultancy in Portland, Oregon offering complete creative, strategic, circulation and production services since 1991. Susan's broad experience with cataloging in multi-channel environments, plus her common-sense, bottom-line approach, have won clients from Vermont Country Store to Nautilus to C.C. Filson. A three-time ECHO award winner, McIntyre has addressed marketers in Europe, Australia and New Zealand, has written and been quoted in publications worldwide, and is a regular columnist for Retail Online Integration magazine and ACMA. She can be reached at 503-286-1400 or susan@mcintyredirect.com.
