Also, cover how many photo sets and stylists are needed for a shoot. Each photographer should be running a minimum of two sets so they can be shooting one while the stylist is setting up the other. If each set requires lots of styling (like cooked food does), three sets and two stylists per photographer can make your shoot run faster.
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- McIntyre Direct
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Susan J. McIntyre is Founder and Chief Strategist of McIntyre Direct, a catalog agency and consultancy in Portland, Oregon offering complete creative, strategic, circulation and production services since 1991. Susan's broad experience with cataloging in multi-channel environments, plus her common-sense, bottom-line approach, have won clients from Vermont Country Store to Nautilus to C.C. Filson. A three-time ECHO award winner, McIntyre has addressed marketers in Europe, Australia and New Zealand, has written and been quoted in publications worldwide, and is a regular columnist for Retail Online Integration magazine and ACMA. She can be reached at 503-286-1400 or susan@mcintyredirect.com.