A 6-Step Prescription for Pain-Free Photo Shoots
4. Pre-shoot meeting. A week to two weeks before your photo shoot (more if using models), meet with your studio crew. Bring product samples or snapshots, as well as your shot book. Explain your goals for each product. Ask your stylist and photographer for their thoughts on styling, lighting, props and how many shots are needed to best sell each product. Add each decision to your shot book. When complete, give a copy of your shot book to the studio.
- Companies:
- McIntyre Direct
- People:
- Doc
Susan J. McIntyre is Founder and Chief Strategist of McIntyre Direct, a catalog agency and consultancy in Portland, Oregon offering complete creative, strategic, circulation and production services since 1991. Susan's broad experience with cataloging in multi-channel environments, plus her common-sense, bottom-line approach, have won clients from Vermont Country Store to Nautilus to C.C. Filson. A three-time ECHO award winner, McIntyre has addressed marketers in Europe, Australia and New Zealand, has written and been quoted in publications worldwide, and is a regular columnist for Retail Online Integration magazine and ACMA. She can be reached at 503-286-1400 or susan@mcintyredirect.com.
