A 6-Step Prescription for Pain-Free Photo Shoots
3. Build a "shot book." Before your next photo shoot, fill a three-ring binder with one sheet for each product. Fill in any data you already know — what's left you'll fill in at the pre-shoot meeting, which I detail below. This data includes:
- product name;
- image name (this will help you find it quickly in your image bank for future use);
- how many shots — front, back, pockets, etc.;
- type of shot — e.g., silhouette, square cut; and
- are props needed?
Optional Add-Ons
If your designer pre-designs the photo layout (many designers do not), include a printout of the layout. Bring samples of similar product shots to show what you do and don't like.
- Companies:
- McIntyre Direct
- People:
- Doc
Susan J. McIntyre is Founder and Chief Strategist of McIntyre Direct, a catalog agency and consultancy in Portland, Oregon offering complete creative, strategic, circulation and production services since 1991. Susan's broad experience with cataloging in multi-channel environments, plus her common-sense, bottom-line approach, have won clients from Vermont Country Store to Nautilus to C.C. Filson. A three-time ECHO award winner, McIntyre has addressed marketers in Europe, Australia and New Zealand, has written and been quoted in publications worldwide, and is a regular columnist for Retail Online Integration magazine and ACMA. She can be reached at 503-286-1400 or susan@mcintyredirect.com.
