A 6-Step Prescription for Pain-Free Photo Shoots
1. Pin down winner and loser shots. Go through your catalog and circle what shots you like and don't like. Then tear out pages from other catalogs and magazines of shots you like. You needn't stick to your product categories.
2. Post-mortem meeting. Bring samples of the photos you like to a meeting with your photographer and stylist. Ask them to help identify consistent traits of the photos you do and don't like. The differences could be lighting, camera angle, props, styling or a combination of factors. Studios love the chance for meetings like this because it gives them tools to keep you happy — helping them win your business again.
- Companies:
- McIntyre Direct
- People:
- Doc
Susan J. McIntyre is Founder and Chief Strategist of McIntyre Direct, a catalog agency and consultancy in Portland, Oregon offering complete creative, strategic, circulation and production services since 1991. Susan's broad experience with cataloging in multi-channel environments, plus her common-sense, bottom-line approach, have won clients from Vermont Country Store to Nautilus to C.C. Filson. A three-time ECHO award winner, McIntyre has addressed marketers in Europe, Australia and New Zealand, has written and been quoted in publications worldwide, and is a regular columnist for Retail Online Integration magazine and ACMA. She can be reached at 503-286-1400 or susan@mcintyredirect.com.
