A 6-Step Prescription for Pain-Free Photo Shoots
Patient: "Doc, our photo shoots are painful. They go too slow, we can't get what we want and we end up having to do reshoots. How can we reduce our photo shoot pain?"
Catalog Doctor: "Photo shoots needn't be painful. Good planning can turn them into a pleasure. Here's a six-step prescription for making your photo shoots pain-free."
- Companies:
- McIntyre Direct
- People:
- Doc
Susan J. McIntyre is Founder and Chief Strategist of McIntyre Direct, a catalog agency and consultancy in Portland, Oregon offering complete creative, strategic, circulation and production services since 1991. Susan's broad experience with cataloging in multi-channel environments, plus her common-sense, bottom-line approach, have won clients from Vermont Country Store to Nautilus to C.C. Filson. A three-time ECHO award winner, McIntyre has addressed marketers in Europe, Australia and New Zealand, has written and been quoted in publications worldwide, and is a regular columnist for Retail Online Integration magazine and ACMA. She can be reached at 503-286-1400 or susan@mcintyredirect.com.
