9 Tips to Decrease Shopping Cart Abandonment
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Chris Hicken
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5. Implement a perpetual cart. Consumers like seeing a running total of their order while shopping. It assures them that if their total doesn't look right, they'll be able to fix it immediately. If you have a promotion triggered by price, such as free shipping, this feature also gives you an opportunity to give the customer a sense of instant gratification once they meet the minimum price.
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