9 Tips to Decrease Shopping Cart Abandonment

2. Make it easy to enter promo codes. Consumers love discounts and instant gratification. Let shoppers see how their promo codes will affect their orders early in the checkout process. They'll see a better price, which reinforces that they're making the right decision by buying from you.

3. Include all popular payment methods. Include all popular credit card types, as well as online payment methods such as PayPal or Google Wallet. Not only do online payment methods give your customers more options on how to pay, but they also make it much easier to check out. The customer is simply prompted to log into their virtual wallet and confirm the purchase.