9 Tips to Decrease Shopping Cart Abandonment

Combatting shopping cart abandonment is no easy task, but optimizing your shopping cart in the three areas addressed above is a great place to start. Remember to simplify your checkout process, take all the guesswork out of shipping and build customer trust to achieve optimal shopping cart success.

Chris Hicken is chief operations officer of UserTesting.com, where he focuses on enabling large businesses to conduct the fast, nimble user research of much smaller businesses.