9 Tips to Decrease Shopping Cart Abandonment

Over the last few years, we've conducted hundreds of thousands of user testing sessions documenting the frustration consumers face while navigating e-commerce stores. Through our research, we've found that there are three main reasons shoppers abandon their carts:

1. difficulty with checkout process;
2. shipping surprises; and
3. lack of trust in a secure transaction.

We've also found a number of ways to counteract these reasons to help ease consumers through the checkout process and, most importantly, to boost your bottom line. Once a shopper has added something to their cart, they've shown intent to buy. It's your job to make it as easy as possible to complete a purchase.