9 Tips to Better Catalog Copy
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
The introductory sentence of a “forearm crutch” copy block, for example, reads, “Gain an extra dose of confidence and stability with every step.” In this example, two benefits are stated — confidence (reinforces self-worth) and stability (alleviates a fear).
3. Retire “obfuscating” vocabulary. Your copy should converse with customers in an easy-to-understand manner. Don't force them to drag out the dictionary. Unless you're targeting a specific audience, you stand to lose a much broader customer base.
0 Comments
View Comments
Denise Mcgill
Author's page
Related Content
Comments