8 Ways to Increase Web Sales

7. E-catalog. The e-catalog combines the page-flipping catalog experience with the click-and-buy e-commerce experience. It can also be used to incorporate multimedia to enhance the customer’s product consideration experience, Haggin says.

8. Microsites. This tool drives customers to specific areas within your Web site, exposing them to offers, new products, events, etc. Catalogs, Haggin says, can serve as a great resource to expose a large, active audience to a special page on your Web site.