8 Ways to Increase Web Sales

5. Loyalty programs. Catalogs are a great place to encourage customers to visit your Web site to track points, redeem gifts, and get information on exclusive offers and events, Haggin notes.

6. Personalized URLs (PURLs). These Web pages are filled with merchandise based on the individual’s past purchase behavior. PURLs have proven to engage customers at a higher rate because of this level of personalization.