By
Joe Keenan
and Catalog Success
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1. Limited-quantity specials. Let your customers know your site has deals they can’t find anywhere else, Haggin says. Make it hard for customers to resist with access to up-to-the-minute inventory, especially when given “exclusive access.”
2. Product demonstrations. While catalogs give a front view of your product, there’s more to it than that, Haggin says. Use a 360-degree photo tour or a video of your product in use.
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