8 Ways to Increase Web Sales

1. Limited-quantity specials. Let your customers know your site has deals they can’t find anywhere else, Haggin says. Make it hard for customers to resist with access to up-to-the-minute inventory, especially when given “exclusive access.”

2. Product demonstrations. While catalogs give a front view of your product, there’s more to it than that, Haggin says. Use a 360-degree photo tour or a video of your product in use.