8 Ways to Increase Web Sales

In many respects, there’s no such thing as a stand-alone catalog company these days. The value of multiple channels, particularly the Internet, has been readily adopted by most catalogers. So the role of the catalog, while still critical, has changed. It no longer serves as the sole driver of sales, but now also acts as a vehicle to push sales to the Web. Jeff Haggin, president/CEO of the multichannel direct marketing agency Haggin Marketing, offers several tips on how best to convert this consumer traffic into sales when it gets to your site.