Integrated Fulfillment: The Direct/Retail Balancing Act
8 ways to achieve greater channel synergy through integrated fulfillment
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Paul Sobota
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They also increase your ability to reach new customers with store merchandise, while making you more efficient at selling down corporatewide inventory — hopefully at full price. Efficiency is also increased through elimination of store-to-store calls and transfers, which reduces manual effort. Second-package shipment costs are offset by closer proximity to the customer.
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- Companies:
- CompUSA
- Jos. A. Bank Clothiers
- Title Nine
- Places:
- Delray Beach
Paul Sobota
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