Integrated Fulfillment: The Direct/Retail Balancing Act
8 ways to achieve greater channel synergy through integrated fulfillment
By
Paul Sobota
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4. Get marketing and merchandising planning forecasts in sync.
5. Put merchandise demand projections and receipt plans in line with marketing’s weekly projections.
6. Protect inventory availability for a channel until initial selling trends are apparent.
7. Extend vendor product offerings and reduce inventory levels through vendor drop-shipping.
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- Companies:
- CompUSA
- Jos. A. Bank Clothiers
- Title Nine
- Places:
- Delray Beach
Paul Sobota
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