Integrated Fulfillment: The Direct/Retail Balancing Act

1. Develop a nimble inventory strategy. Don’t let inventory get “frozen” in a channel.

2. Determine who in your merchandising or inventory control organization will make decisions about inventory planning by channel, and who will decide on purchases, planning assortments and the like.

3. Consider implementing customer remote order with store pickup. Improve merchandise planning by channel through an understanding of how items and categories sell differently.