Integrated Fulfillment: The Direct/Retail Balancing Act
8 ways to achieve greater channel synergy through integrated fulfillment
Many marketers are taking a very conservative approach into this year’s fall and holiday seasons. They’ll pass up sales rather than be significantly overstocked. Do you really want to lose a sale because you can’t get it to your customer conveniently?
8 Synergistic Strategies
Here are eight ideas to consider for achieving channel synergy to improve fill rates, customer service, sales and profitability.
- Companies:
- CompUSA
- Jos. A. Bank Clothiers
- Title Nine
- Places:
- Delray Beach
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