Integrated Fulfillment: The Direct/Retail Balancing Act
8 ways to achieve greater channel synergy through integrated fulfillment
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Paul Sobota
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With stores able to go on and off store fulfillment according to user-defined business rules — which are rules that also can give credit to the store salesperson for filling the order — turf battles over inventory are lessened.
At a time when inventory is lean, this approach can maximize sales and customer satisfaction with business rules that give you the flexibility you need.
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- Companies:
- CompUSA
- Jos. A. Bank Clothiers
- Title Nine
- Places:
- Delray Beach
Paul Sobota
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