On the Web: 8 Surefire Tactics for Increasing Your Mobile Revenues Without Breaking the Bank

6. Work your transfer. This is, by far, the most underestimated feature in mobile marketing today. If I come to your site on my smartphone in the morning and add something to my cart, when I go to your website at work (on my desktop) or home (on my laptop or tablet) later that same day, the item I added to the basket should be there — along with any information I've given you from an inquiry perspective if you're in lead generation. There are lots of ways to do this, including email address and mobile number drops, embedded reverse cookies, and so on. Yet no matter how hard you try, it won't be perfect — i.e., you won't be able to do it for all your users. The 65 percent or so you can capture will be well worth it from a sales perspective, however. (Not to mention lead and attribution tracking!)