On the Web: 8 Surefire Tactics for Increasing Your Mobile Revenues Without Breaking the Bank
Here's how to generate real sales from your mobile efforts
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Amy Africa
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5. Collect mobile phone numbers in your checkout and on all forms. If you're planning on sending text messages at some point in the future (you definitely will!), be sure to include an opt-in box that asks customers if they want to receive text messages from you. For example, Bed Bath & Beyond's message is as follows: "Bed Bath & Beyond may deliver mobile offers and promotions via text message in the future. Check the box if you would like to receive these mobile offers and promotions on your mobile phone. View our Privacy Policy. Message and data rates may apply."
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Amy Africa
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