On the Web: 8 Surefire Tactics for Increasing Your Mobile Revenues Without Breaking the Bank

4. Optimize your images and yourpage weight. Granted, it's 2013 not 2003, and nobody wants to hear about this any longer, but the reality is that mobile has brought us back to square one when it comes to speed. Find ways to present your information faster and more efficiently and you'll increase your user session and adoption. (Hint: A good way to know if you're doing the right thing is to look at your analytics; figure out what phone and browser your average customer is using, as well as the time it takes for your site to load on that device.)