On the Web: 8 Surefire Tactics for Increasing Your Mobile Revenues Without Breaking the Bank

3. Be judicious with online video. Yes, YouTube is the second largest search engine. Yes, video is one of the best traffic drivers you can find. No, video isn't always useful on mobile sites, especially m-commerce sites. In fact, for many it actually decreases conversion. Video may work like gangbusters for you, but test it before you go hog-wild with it. Most folks find it works well on select pages, so there's probably a place for useful videos on your site; you just need to find it.