On the Web: 8 Surefire Tactics for Increasing Your Mobile Revenues Without Breaking the Bank

2. Be careful about responsive design. Like big data and omnichannel, responsive design is all the rage right now and for good reason: it's sexy. Responsive design automatically resizes your website to the user's specific screen size for a consistent browsing experience. Considering that it's practically impossible to keep up with the ever-growing number of screen resolutions (right now there are more than 240 sizes!), responsive design makes it faster and more consistent. The problem with responsive design — and yes, there's a BIG one — is that if your traditional desktop site's navigation is unwieldy, it's very likely going to be worse (read: more unmanageable) on a smaller screen. Don't get me wrong, responsive design isn't a bad thing, you just need to be very strategic about it. The technology can be expensive, it requires a lot of testing and your business might not be as one-size-fits-all as you may think.