On the Web: 8 Surefire Tactics for Increasing Your Mobile Revenues Without Breaking the Bank

8. Develop triggered email and text messaging programs. Your timing and frequency of email communications will likely be very different with your mobile customers. Why? Mobile customers respond differently than traditional desktop users. You'll want to test this, but companies that have already done so have dramatically increased their revenues and leads/orders by building different sales cycles for their mobile users. For most marketers this sounds overwhelming — and it can be a lot of work — so start small and grow into it. How should you begin? Start by changing your abandoned cart program. If you're in the lead generation business, try optimizing your initial lead follow-up emails. These are both pretty easy to perfect and they'll give you quick insight into how much money you're leaving on the table.