On the Web: 8 Surefire Tactics for Increasing Your Mobile Revenues Without Breaking the Bank

With consumer usage of smartphones continuing to skyrocket, it's past time for your brand to have a mobile presence, be it a mobile-optimized site, app or both. To help your efforts in generating sales from mobile devices, consider the following eight tips:

1. Work your navigation and internal text search. Navigation accounts for the majority of success on any kind of site (desktop, tablet, smartphone), but it's especially important when you're selling on a 2" x 5" screen. Eliminate all unnecessary and confusing categories in your navigation. If a user is looking for a cordless drill, it's much easier for them to find it under "drills" or even "tools and hardware" than it is for them to find it under some esoteric catch-all category like "garage." Remember, navigation is a self-fulfilling prophecy — you get what I give you. Look at your most profitable mobile keywords and phrases. Are they adequately represented in your navigation or do consumers need to use the text search to find them?