8 Steps to Shoebuy.com's Success

5. Every dollar should be spent as though it's your last. Maximize opportunity and minimize risk, Savitz said. The goal should be to build partnerships with your vendors and lifelong relationships with your customers. Base your decisions on your own good assumptions, not the assumptions of others.

And lead by example, Savitz added. He made it a point not to fly first class or hire a car service when traveling for Shoebuy.com because he didn't want to set the example that it's alright for him to do this but not others.