8 Steps to Shoebuy.com's Success

1. Always remember why you created the business in the first place. Savitz founded Shoebuy.com in 1999 (the site launched in January 2000) after discovering that the marketplace for buying shoes online was strangely thin. Footwear at the time was a $40 billion market in the U.S., yet only $5 million of that was being sold online. Savitz saw an opportunity and acted upon it.