8 Steps to Shoebuy.com's Success

By Joe Keenan

Despite leaving the company five weeks ago, Shoebuy.com founder and former President and CEO Scott Savitz led a session at this week's eTail conference in Boston where he detailed the steps the online footwear retailer took to grow into one of the most successful online brands, averaging more than 8 million visitors to the site monthly and realizing gross margins in excess of 43 percent for those visitors. Here are eight of those steps:

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Companies:
Bill Me Later Inc.
Google

People:
Scott Savitz

Places:
Boston
U.S.

Joe Keenan Author's page Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.