Special Report: 7 Operations and Fulfillment Tips to Boost Efficiency

2. Give your customers deferred delivery choices. Consider adding deferred residential ground shipping alternatives to your website — e.g., UPS SurePost, FedEx SmartPost, Newgistics and EquaShip. What these delivery methods add in days in transit they make up for with significantly lower pricing than FedEx and UPS air and ground services. While the goods being purchased often dictate the shipping method, when presented with a choice many online shoppers choose the low cost or free delivery option, even if it means a longer wait.