Special Report: 7 Operations and Fulfillment Tips to Boost Efficiency

1. Make your returns policy clearly visible on your site. According to a comScore survey of 3,100 U.S. online shoppers conducted in February, 63 percent of those surveyed said they look for a website's returns policy prior to making a purchase, and nearly two-thirds (62 percent) said they've returned a product they purchased online. Half of customers who plan to return a product visit that retailer's website to find its returns policy. As a result, having an easy-to-find returns policy will enhance the customer experience and reduce the number of inbound customer service calls.