8 Design Tips to Spur Catalog Sales

• start with the primary benefit;
• explain any additional benefits;
• list the necessary ordering information (color, size, weight, style); and
• then list SKU number and price.

8. Look at past catalogs to see if there are great ideas that devolved but still could be effective. Your marketing and creative departments will get bored with creative presentations long before your customers will. Look back at past presentations to see if there's an oldie-but-goody that'll perform better than a current presentation.