8 Design Tips to Spur Catalog Sales

6. Have copy for the top 20 products that starts with a benefit to the customer. Almost everyone knows that the three rules of advertising are benefit, benefit and benefit, but not everyone makes sure that the very first sentence in every copy block is the primary benefit for the customer.

7. Make sure copy follows a logical hierarchy. This keeps the selling process streamlined so the customer isn’t looking around copy blocks and callouts to find the information she needs to place an order. Follow this four-step process: