8 Design Tips to Spur Catalog Sales

4. Call out best-sellers. Customers genuinely value knowing which items others have chosen. It's easy and effective to add “Best-Seller” icons to the top products in each category.

5. Put your best-selling products in the best locations. (Click on the PDF under "Related Content" to the right to view the best selling positions on a page and in a catalog.) Resist the urge to try to help poorly performing products by putting them in the best positions. You can’t save bad products — a 10 percent lift for a product that's in the bottom 20 percent of sales, for instance, won't come close to matching the revenue generated from a 3 percent lift for a product that's in the top 10 percent.