8 Design Tips to Spur Catalog Sales

3. Use the magic words “Free,” “Save,” “Sale,” “New,” but don’t overdo it. Resist the urge to plaster “SAVE! SAVE! SAVE!” all over the page, but do look for ways to leverage this and other magic words. Tactics to consider include free shipping, shipping upgrades or free returns; save when you buy more; buy online (to save) or tell a friend; as well as to plug a winter sale, a secret sale, a preferred customer sale or inventory clearance sale. You also can call out new products on covers, add icons to all new items and run a “new products” section in the front of the catalog.