8 Design Tips to Spur Catalog Sales

2. Your callouts and icons should be benefit-focused and fully explained. Over time, the tyranny of limited space exacts a heavy toll on icons and callouts. Go through your catalog to make sure these are fully explained and help guide customers into making the right purchases. If they're not easy to understand or there are too many of them, it's likely they're just confusing and act as barriers to customer purchases.