74% of Holiday Shoppers Went Green in ’07

* 58 percent cited a store’s return policy as influential;

* 43 percent said a coupon figured into their buying decisions;

* 28 percent spent the most at mass retailers (Wal-Mart, Target, etc.), 14 percent at power retailers (Toys R Us, Best Buy, etc.), 12 percent at specialty stores (Gap, RadioShack, etc.), 10 percent at midline stores (Kohl’s, J.C. Penney, Sears) and 8 percent at department stores (Macy’s, Dillard’s, etc.); and