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Joe Keenan
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and Catalog Success
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6. Test before sending. Test various marketing assumptions before you send a campaign, the whitepaper advises. Most e-mail marketing platforms offer an integrated analytics module, so you can quickly and easily analyze your marketing data to determine the underlying drivers of response rates.
Test which customers should receive your best promotions, if customers who visit customer support pages are less likely to buy from you in the future and more.
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- Companies:
- Forrester Research Inc.
- Silverpop
E
Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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Catalog Success
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