What Slowdown?

Here are a few examples of customer data that can be collected and subsequent offers that can be made to act upon the data.
* Last product purchased — offer promotion on complementary item;
* amount purchased last year — offer percentage discount for spending more this year;
* date of last visit to homepage — send announcement of new items when available;
* date of last visit to customer support page — ask if customers’ needs were fulfilled, underscore your commitment to serving them; and
* demographics (i.e., age, gender, location of residence) — send new store opening offers and birthday greetings.