What Slowdown?

This can result in particularly high yields during tough economic times and has the added benefit of ultimately freeing up marketers to fine-tune across all channels, rather than simply executing campaign after campaign, the whitepaper says.

3. Collect and act upon customer data. Reach out to customers with marketing messages based on behavioral targeting. For example, contact customers who’ve left items in an online shopping cart or have abandoned a sign-up process. This can make substantial differences in bottom-line results.