What Slowdown?

2. Focus on your existing customers. Acquiring new customers is always more expensive than keeping the ones you already have. And during tough economic times, consumers are less likely to take risks with new companies or products, preferring to stick with trusted sources and brands they know, the whitepaper points out. With that in mind, serve the needs of existing customers in hopes of turning them into loyal brand advocates. Segment your marketing messages for improved relevance. Research and implement automated lifecycle campaigns based on surveys, customer feedback, etc.