By
Joe Keenan
, Senior
and Catalog Success
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
1 Comment
Comments
1. Determine your metrics. Figure out exactly where your upper management stands in measuring success in terms of return on investment (ROI) and what levels of return it expects. This is especially critical during an economic slump when marketers are under increasing pressure to deliver measurable results and clearly demonstrate the value they provide.
1 Comment
View Comments
- Companies:
- Forrester Research Inc.
- Silverpop
E
Joe Keenan
Author's page
Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
Senior
Author's page
E
Catalog Success
Author's page
Related Content
Comments