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Joe Keenan
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and Catalog Success
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Additionally, Forrester Research points out that social networks are often more influential than traditional advertising at moving consumers considering a purchase — but still evaluating options. And in today’s current economic state, the ability to cost effectively turn thinkers into purchasers is beneficial.
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- Companies:
- Forrester Research Inc.
- Silverpop
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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