What Slowdown?

More highly relevant behavior-based targeting leads to increased response and conversion rates — not to mention happier customers with much higher lifetime value, the whitepaper notes.

7. Take advantage of social media. When marketing budgets are short during tough economic times, use blogs, consumer product reviews, viral marketing and customer chat rooms to connect customers to one another and to your business. These techniques are effective at carrying the voice of the customer through word-of-mouth social channels, creating higher resonance in the marketplace than traditional media, the whitepaper says.