By
Joe Keenan
, Senior
and Catalog Success
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As many companies today cut back on catalog circulation and other marketing activities hoping to simply survive this rough stretch in the economy, smart marketers should seize this opportunity to grow market share and strengthen their businesses. This is the message that came out of a recent whitepaper, How to Beat the Bear: Seven Secrets to Recession-Proof Marketing, from e-mail marketing firm Silverpop on recession-proof marketing tactics, from which several tips are provided here.
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- Companies:
- Forrester Research Inc.
- Silverpop
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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Catalog Success
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